About

EthosTalk is a beauty planner. We plan skin, body and hair care around you: your skin, your climate, your schedule, your season.

Brands tell the part of the story they want to sell. We tell you what an ingredient does, what a formula was built for, and whether it fits your routine, with the research behind every claim.

Edited by Scara Kang, a marketer who has worked for global companies in several countries, including in-house at three Korean beauty brands.

How we choose topics and sources: editorial policy. How we choose products: disclosure.