Editorial policy

We choose topics from real search behavior, not from what a brand wants covered: search trend reports, keyword tools, Google Trends, and the questions search engines show for each topic. We prioritize questions with real search demand and a real information gap.

Every claim about an ingredient or a study needs a source. We require at least three primary sources per piece: peer-reviewed research, PubMed entries, DOIs, or statements from a recognized regulatory or scientific body. Marketing copy from a brand is never treated as a source.

When the editor has first-hand experience of a topic, it is included and clearly marked as her own experience rather than a general claim. Her experiences come only from her own written account; we never invent them.

Every piece must pass checks on sources, structure and claims, and is then reviewed and approved by the editor before it is published. The editor takes editorial responsibility for what publishes.

We do not use exaggerated language, exclamation points, or claims we cannot support with a source. We do not write about disease treatment or prevention. For how we choose products, see ourdisclosure page.